Roy Bingham is a Harvard MBA and former McKinsey consultant, a serial entrepreneur and founder of BDS Analytics. Bingham started BDS Analytics after recognizing that the emerging cannabis industry lacked the kind of sophisticated, sales-based data that is both commonplace and essential in other, more established industries. In those industries, market research – and consumer behavior – drive everything from new product development to inventory and branding decisions.
Bingham had also been both an early investor in SPINS – a very successful data analytics company for the Natural Products Industry and later was an expert user of their data as a senior executive.
BDS Analytics is the leader in comprehensive, actionable, and accurate cannabis market intelligence and consumer research. We provide need-to-know data and insights about what is selling, who is buying, how the industry is performing, and what it means for your business today and tomorrow.