Jeanine Moss is a branding and marketing expert who began her career in new product development for companies like Kraft Food and Seven-Up. A trend-spotter and innovator, she created the first computerized horse buying and breeding registry, the first newsletter for women business travelers, the first tourism pass for New York City, the first Bring Your Parents to Work Day, and now the first luxury accessories for sophisticated cannabis consumers. She served as Senior Counselor for Communications at The September 11th Fund and Senior Advisor to the Undersecretary for Personnel & Readiness at the Department of Defense, and has experience in technology, advertising, publishing, content marketing, retail and as a journalist, editor and publisher. After using medical marijuana to reduce her reliance on opiates after hip surgery, Jeanine became a fervent believer in its medicinal powers and is now a strong advocate. Today, she heads up AnnaBis and it's team of C-level branding and production executives and serves as vice-chair of the National Cannabis Industry Association Marketing & Advertising Committee.