Liz is Co-Founder and President of BDS Analytics, the leading source of business intelligence, data analytics and consumer insights for the emerging cannabis industry. Liz founded BDS Analytics with partner Roy Bingham after recognizing that the nascent industry lacked the kind of sophisticated, sales-based data that is both commonplace and essential in other, more established industries. BDS Analytics is now active across the US and globally, and working with the top brands, retailers and organizations in the cannabis industry. Prior to starting BDS Analytics, Liz spent her career working for some of the leading names in retail sales tracking, consumer insights and market research. She is a widely recognized authority in retail sales analysis, consumer insights and strategic consulting.