In a state heavily invested in optimizing personal experience, cannabis offers a new path to sublime good health.
By Dana Goodyear
Photography by Chad Pitman
By the time recreational marijuana usage became legal in California, on New Year’s Day, the government’s official permission seemed, for many Californians, like a belated, nearly irrelevant formality. Twenty-two years of ready access to medical marijuana had made casual consumption—a pull off a vape pen on the walk to dinner, post-prandial pot chocolates circulating in the living room, a THC strip tucked under the tongue—no more remarkable than an aperitif. Actually, less remarkable than a drink, because everyone knows that alcohol is bad for you (kills your stem cells, gives you cancer, makes you grouchy, paunchy, gray), whereas, increasingly, the industry is equating conscious marijuana use with sublime good health.
In the state of California, in recent years, hundreds of people—disproportionately people of color—have been arrested or jailed on marijuana-related charges. (Under a provision in the state's marijuana law, Prop 64, many may be able to have their sentences reduced or convictions overturned.) But among an affluent demographic of Californians—heavily invested in optimizing personal experience, micro-regulating moods and appetites, states of pain and creative flow—cannabis is part of a booming wellness industry. Gone are the purple bongs, sexy nurses, dancing bears. In place of these skanky, skunky holdovers is an array of alluring products whose seduction lies in their eminently rational design. Dosist, formerly Hmblt (motto: “delivering health and happiness”), has released a collection of disposable vape pens preloaded with marijuana concentrate (available individually or in a gift set) targeting different desired states: bliss, calm, relief, and so on. The pen itself, Cupertino white and tampon-esque, vibrates when its user has inhaled 2.25 milligrams of THC. Marijuana, in this new form, is a therapeutic aid in the life of an active, productive professional—like fish oil, with better dreams. The new consumer (or the old consumer, reimagined) is not zonked in a La-Z-Boy watching “Wayne’s World” with a bag of chips. She is making a vision board for the startup she’s launching, lightly high on a strain promising to connect her to her intuition without stimulating binge-eating.
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By Brooke Edwards Staggs, The CannifornianNO COMMENTS
Posted on Jan 10, 2018
While the nation’s attorney general is calling for a crackdown on legal marijuana, a former California Attorney General is launching his own marijuana distribution business.
Bill Lockyer, who served as the Golden State’s top cop from 1999 to 2007, is co-founder of C4 Distro, a Newport Beach-based company that hopes to distribute cannabis between licensed retailers.
Lockyer has experience fighting Washington on the issue of legal marijuana. Now he’s among a small but growing group of people making the switch from government to the cannabis industry.
Lockyer’s partner in the venture is Eric Spitz, who was president and co-owner of the Orange County Register from 2012 until 2016, when the newspaper was purchased out of bankruptcy by Digital First Media.
C4 Distro is headquartered in Newport Beach, state records show, which has some of the strictest marijuana policies allowed under state law. But they don’t intend to operate there, with plans instead to distribute marijuana products initially in the Los Angeles area.
Distributors are the only entities legally allowed to transport marijuana between other licensed businesses. C4 Distro — the business name for Golden Systems LLC — plans to focus on picking up manufactured marijuana products, such as edibles and concentrates, and delivering them to shops that sell them to the public.
The company doesn’t appear to have one of the 151 licenses the state had issued as of Wednesday for recreational and medical marijuana distribution, according to the Bureau of Cannabis Control’s online database. C4 Distro officials declined interview requests, saying they plan to share details of their business later this month.
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By Conan Nolan
Published at 11:12 PM PST on Jan 7, 2018
California Attorney General Xavier Becerra has asked to meet with the four U.S. Attorneys who prosecute federal law in the state to gauge weather or not they plan on enforcing federal marijuana laws.
"I've reached out to all four to sit down with them... because we'd like to know how each of the four will intend to move forward with this new policy from US DOJ."
Becerra was referring to a memo released last week from US Attorney General Jeff Sessions indicating his office would "enforce the law" when it comes to marijuana. Sessions rescinded an Obama-era policy of not enforcing federal marijuana laws in states where voters had made it legal to consume, either for medical or recreational use.
California's chief law enforcement officer says the state would take legal action if needed to protect the will of the voters following passage of a 2016 ballot measure legalizing marijuana.
"I would encourage everyone in the state of California including the 400 people who have now gotten a license and registered to partake in our new industry to do it the right way... We are moving forward."
Becerra made the comments on NBC4 Sunday morning.
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Susan has been an entrepreneur all of her adult life. She had a clothing company for 10 years, Weeds & Doilies, opened a hair salon in Newport Beach, produced a feature film, created an alternative content program with a national theatre chain and currently is the Executive Director of C.A.R.E. (Cannabis Awareness, Research & Events). As a serial entrepreneur, she has worn many hats including expertise in digital media, marketing, social media, start ups, advertising, business development, public policy, market research, film production and cannabis cultivation.