Amber E. Senter has nineteen years of marketing and project management experience. She is founder and CEO of Leisure Life, a lifestyle and infused cannabis products company, and heads product development and marketing for the brand. She is also co-founder of Supernova Women. Formed in 2015, this organization is dedicated to empowering people of color to become self-sufficient cannabis industry shareholders. Senter is a US Coast Guard Veteran and has held many leadership roles in the cannabis industry. As the former Chief Operations Officer (COO) of Magnolia Wellness, her primary responsibility was to create and implement procedures to improve sales and increase profitability. Her voice is trusted in the growing cannabis industry, as is her unsurpassed knowledge of the end medical and recreational user base. Senter is a sought after coach and mentor, and a role model for new marijuana business entrepreneurs.