Alex Campbell is a documentary filmmaker and cannabis activist.
In 2006-2007, Campbell created and produced Super High Me for Netflix. The film was the opening night selection for the 2008 South by Southwest Film Festival and went on to become one of the highest grossing documentaries released in 2008. At the time that Netflix stopped releasing data on the popularity of its streaming titles, Super High Me was the #2 most-watched title of all time on Netflix’s “Watch Instantly” streaming service, just behind Disney/Pixar’s WALL-E. In 2010 the film made its US television debut on the G4 cable network. It received the highest ratings of any film that played on the G4 cable network in 2010 and also in 2011 when it was repeated.
While making Super High Me, Campbell become radicalized after being repeatedly threatened by DEA and California law enforcement officers over his filming of their raids of medical marijuana dispensaries and cultivators. He moved to Oakland and started working with Richard Lee in Oaksterdam. Campbell delivered the cannabis plants to the first ever set of classes held at Oaksterdam University, which at the time were in a small storefront in downtown Oakland. in 2008, Campbell opened Oaksterdam Nursery–Los Angeles and was the first medical marijuana cultivator to provide a trusted source of genetics to dispensaries throughout the state of California, from Sacramento south to Orange County. Oaksterdam Nursery is widely recognized for releasing the first legitimate cutting of the fabled OG Kush strain, the availability of which reduced wholesale prices of cannabis by 25%.
Along with Richard Lee, Campbell helped put Proposition 19 on the ballot in California in 2010, a measure which was to tax and regulate adult cannabis consumption in California. Although it did not pass, Prop 19 is widely recognized as having spurred the movement toward legalization throughout the US. Campbell was the second largest donor to the Prop 19 campaign in 2010 throughout much of the campaign and was also involved in the day to day operations of the campaign. His financial political activities were curtailed when DEA and LAPD agents raided his legal cultivation facility in Los Angeles during the middle of the Prop 19 campaign, a precursor to the larger raid of Oaksterdam in 2012 that was widely viewed as payback for putting Prop 19 on the ballot.
Campbell is currently in post-production on two documentaries. The first, entitled SUPER HIGH ME REDUX, will be released in 2018 and is a comedic sequel to SUPER HIGH ME detailing the difficulties the filmmakers had in making the original film. The second film is titled FEAR AND LOATHING IS THE CAMPAIGN TRAIL and is the story of the Prop 19 campaign and the subsequent large scale police raids that resulted in no indictments.